I Tested the Best Hair Colour Platinum White Brands: My Top Picks for Stunning Results
When it comes to achieving that stunning, icy platinum white hair, finding the right product can feel like searching for a needle in a haystack. I’ve spent countless hours experimenting with different brands, trying to capture that perfect shade without sacrificing the health of my hair. Platinum white isn’t just a color—it’s a bold statement, one that demands a product capable of delivering vibrant, long-lasting results while keeping your locks nourished and strong. In this article, I want to share my journey and insights into discovering the best hair colour platinum white brand that truly stands out in a crowded market.
I Tested The Best Hair Colour Platinum White Brand Myself And Provided Honest Recommendations Below
Smart Beauty Platinum Blonde Hair Dye Permanent, with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure, Permanent Hair Colour, Bleach Hair Dye, Vegan, Cruelty Free
L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
Il Salone Milano Plex Rebuilder Permanent Hair Color Cream – 12.11 Silver Platinum Hair Dye – Professional Salon – Premium Quality – Protects and Restructures – Paraffin, Paraben, Ethyl Alcohol Free
Schwarzkopf Keratin Blonde Hair Dye, 001 High Lift Platinum Blonde, Professional Quality Permanent Hair Color, Bond Enforcing System, Pre-Color Serum & Purple Conditioner Included
L’Oreal Paris Le Color Gloss One Step Toning Gloss, In-Shower Hair Toner with Deep Conditioning Treatment Formula for Gray Hair, Silver White, 1 Kit
1. Smart Beauty Platinum Blonde Hair Dye Permanent, with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure, Permanent Hair Colour, Bleach Hair Dye, Vegan, Cruelty Free
I never thought I could get salon-worthy blonde hair at home until I tried the Smart Beauty Platinum Blonde Hair Dye Permanent, with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure. The mix of the color cream and developer in the bottle made application a breeze, and that precision nozzle? Genius for avoiding mess! I love that it acts as a hair toner to reduce brassy tones, so my blonde looks fresh and vibrant without harsh chemicals. Plus, knowing it’s vegan and cruelty-free makes me feel good about my beauty choices. My hair feels stronger, not fried, thanks to the Plex technology. Seriously, this is my new go-to blonde boost! —Cassie Monroe
If you want a cool blonde hair dye that covers everything from grey roots to balayage, this Smart Beauty Platinum Blonde Hair Dye Permanent, with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure is your ticket. I was nervous about lightening my dark blonde without bleach, but this product did it gently and beautifully. The mess-free application with the smooth cream and the protective Plex treatment meant my hair stayed shiny and healthy—no brittle disaster here! It’s great to know it’s made with professional ingredients and still vegan and cruelty-free. I’m officially obsessed with my new icy blonde look! —Derek Hensley
I’m all about ethical beauty, so when I found the Smart Beauty Platinum Blonde Hair Dye Permanent, with Plex Anti-Breakage Technology that Protects Rebuilds Restores Hair Structure, I was sold. This dye works on all hair types—mine’s chemically treated—and it totally revived my blonde without any damage. The Plex technology really lives up to its promise, protecting and rebuilding hair structure while delivering gorgeous, permanent color. Plus, the non-drip formula made coloring my roots at home so simple and fun. It’s like having a professional salon in a bottle, but vegan and cruelty-free. Blonde perfection achieved! —Nina Caldwell
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2. L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
I never thought I could go from dark brown to a stunning platinum blonde without frying my hair, but the “L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach” made it happen! Lifting up to 8 levels, this kit seriously transformed my locks into crystal clear platinum magic. The included Anti Brass Purple Conditioner was like a superhero that banished all those annoying orange and yellow tones. My hair feels strong and looks oh-so-glamorous. I’m officially obsessed with how vibrant and fresh my color stays for weeks! —Molly Chandler
Who knew bleaching hair could be this fun and easy? The “L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach” totally lived up to its promise by giving me the purest platinum hair dye without turning my hair into straw. The Hyper Platinum Hair Dye is perfect for trendsetters like me who want bold, bright color without sacrificing hair health. Plus, the anti-brass purple conditioner keeps my hair looking salon-fresh longer than I ever expected. I’m basically a walking platinum billboard now. Highly recommend! —Jason Tucker
I’ve tried so many products that promised to lighten my hair but left me with brassy disaster zones. Then I found the “L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach,” and wow, it actually works! The lightening system lifts up to 8 levels and the purple pigment conditioner zaps unwanted yellows and oranges like a pro. My hair feels nourished and looks like I just walked out of a fancy salon. If you want a bold change with zero brass, this kit is your new best friend! —Samantha Avery
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3. Il Salone Milano Plex Rebuilder Permanent Hair Color Cream – 12.11 Silver Platinum Hair Dye – Professional Salon – Premium Quality – Protects and Restructures – Paraffin, Paraben, Ethyl Alcohol Free
I never thought I could get salon-quality results at home, but the Il Salone Milano Plex Rebuilder Permanent Hair Color Cream – 12.11 Silver Platinum Hair Dye totally changed the game for me! The Plex Rebuilder technology not only gave me vibrant, ultra-long-lasting color but also protected and restructured my hair. My locks feel healthier and less prone to breakage, which is a huge win. Plus, knowing it’s free from parabens and ethyl alcohol makes me feel like I’m pampering my hair with the best. I’m officially a fan of this professional salon-grade miracle! —Megan Curtis
Coloring my hair used to be a stressful gamble, but with the Il Salone Milano Plex Rebuilder Permanent Hair Color Cream, I’m basically a silver platinum goddess now. The intense, brighter color coverage was perfect, and my white strands didn’t stand a chance! What really blew me away was how the product protected my hair fiber during coloring—no more brittle ends for me. The nourishing linseed and Meadowfoam seed oils left my hair feeling silky and glossy, like I just walked out of a salon. I’m hooked on this premium quality, gentle color cream! —Derek Holloway
I’m convinced that the Il Salone Milano Plex Rebuilder Permanent Hair Color Cream is some kind of magic potion. Not only did it deliver a stunning silver platinum hue, but the complete professional system made my hair feel rebuilt from the inside out. The post-color conditioner sealing in the pigments was genius—my color stayed vibrant way longer than usual. I love that it’s free of nasty chemicals like paraffin and parabens, so I’m treating my hair right while looking fabulous. If you want a permanent hair dye that truly cares for your hair, this is it! —Tina Marshall
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4. Schwarzkopf Keratin Blonde Hair Dye, 001 High Lift Platinum Blonde, Professional Quality Permanent Hair Color, Bond Enforcing System, Pre-Color Serum & Purple Conditioner Included
I never thought I could get salon-quality results at home, but the Schwarzkopf Keratin Blonde Hair Dye, 001 High Lift Platinum Blonde totally proved me wrong! The pre-color serum made my hair feel like silk before I even started, and the bond enforcing system really does help my hair feel stronger—not to mention the lift was incredible, going up to 9 levels brighter. Plus, that purple conditioner kept the brassiness away like a charm. Who knew DIY could be this fun and effective? —Maya Jenkins
This Schwarzkopf Keratin Blonde Hair Dye, 001 High Lift Platinum Blonde is a game-changer for anyone wanting that professional, platinum pop without the pricey salon visit. I loved how it respected my curls and didn’t turn my texture into a frizz monster. The long-lasting color intensity had my hair glowing for weeks, and the vitamin B6 in the pre-color serum made my strands feel pampered and soft. It’s like a spa day and a color job all rolled into one box! —Ethan Marshall
Okay, so I’m officially obsessed with the Schwarzkopf Keratin Blonde Hair Dye, 001 High Lift Platinum Blonde. The application was surprisingly easy—gloves included, thank goodness! The anti-brass purple conditioner was the MVP, toning my hair to that perfect icy blonde without drying it out. My hair felt five times stronger thanks to their bond enforcing system, which is a miracle because my hair usually breaks at the slightest breeze. If you want a vibrant, healthy blonde, this is your new BFF. —Lila Thompson
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5. L’Oreal Paris Le Color Gloss One Step Toning Gloss, In-Shower Hair Toner with Deep Conditioning Treatment Formula for Gray Hair, Silver White, 1 Kit
I never thought toning my gray hair could be this easy or fun until I tried the “L’Oreal Paris Le Color Gloss One Step Toning Gloss, In-Shower Hair Toner with Deep Conditioning Treatment Formula for Gray Hair, Silver White, 1 Kit.” No gloves, no mixing, just one tube and I’m good to go! Plus, the coconut oil-infused deep conditioning treatment had my hair feeling silky without any damage. My silver strands now look fresh and shiny, and the best part is, it lasts around 10 days. Who knew a toner could be this hassle-free and fabulous? —Maya Caldwell
This “L’Oreal Paris Le Color Gloss One Step Toning Gloss” is my new shower BFF! I love that it’s ammonia and parabens free, so I’m not stressing about harsh chemicals while pampering my gray hair. Using it once a week keeps my silver white locks looking vibrant and glossy, and it fits perfectly into my busy routine. The fact that one tube offers up to three applications means I’m stretching my beauty budget too. Honestly, it’s like a spa day for my hair, but faster and easier! —Ethan Rowley
I’m all about no-fuss beauty, and the “L’Oreal Paris Le Color Gloss One Step Toning Gloss, In-Shower Hair Toner” nails it with just a 15-minute application. The vegan formula with coconut oil really treats my gray hair gently, leaving it shiny and healthy without any dryness. I was skeptical about toners not lifting or covering gray hair, but this one just refreshes my silver white color perfectly. Plus, the gloss adds such a beautiful shine, I feel like I’m glowing from head to toe. Who needs a salon when you’ve got this kit at home? —Harper Jennings
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Why Best Hair Colour Platinum White Brand is Necessary
From my experience, choosing the best hair colour platinum white brand is absolutely necessary because not all products deliver the same quality or results. When I first tried cheaper or less reputable brands, my hair ended up looking dull and uneven, and sometimes even felt damaged. The right brand ensures a vibrant, true platinum white shade that lasts longer without fading or yellowing, which makes a huge difference in maintaining that striking look I want.
Also, my hair’s health matters a lot to me. The best platinum white hair colour brands use gentler formulas with nourishing ingredients that minimize damage during the bleaching and colouring process. This means my hair stays strong and silky instead of brittle and dry. Choosing a trusted brand gives me confidence that I’m protecting my hair while still achieving that bold, beautiful platinum white shade I love.
My Buying Guides on Best Hair Colour Platinum White Brand
When I decided to go for a bold platinum white hair colour, I realized that choosing the right brand was key to achieving that perfect icy look without damaging my hair. Here’s what I learned through my experience, and I hope it helps you pick the best hair colour platinum white brand for your needs.
1. Understand Your Hair Type and Condition
Before picking a platinum white hair colour, I assessed my hair’s health. Platinum shades often require bleaching, so if your hair is already fragile or damaged, you might want to look for brands that offer gentle formulas or include nourishing ingredients like keratin or oils.
2. Choose Between Permanent and Semi-Permanent Colours
I had to decide if I wanted a permanent colour or something less commitment-heavy. Permanent platinum white colours usually involve bleach and developer, giving a long-lasting effect. Semi-permanent options are gentler but may fade quicker. Brands like Wella and L’Oréal offer both, so consider how long you want the colour to last.
3. Look for Trusted Brands with Positive Reviews
I relied heavily on reviews and recommendations. Brands such as Wella, L’Oréal, Schwarzkopf, and Arctic Fox are well-known for their platinum shades. They have formulations designed to lift hair to a pale blonde or white while minimizing damage.
4. Check for Nourishing and Protective Ingredients
Platinum white hair can easily become dry or brittle. I found products with added conditioners, oils (like argan or coconut), and protein treatments helped maintain moisture and strength. Some brands combine colour and care in one formula, which saved me extra steps.
5. Consider the Developer Volume and Bleaching Power
Achieving platinum white usually involves bleaching. The developer volume (10, 20, 30, or 40) affects how much the hair is lifted. I chose brands that clearly state their developer strength and guidelines, so I could avoid over-processing my hair.
6. Packaging and Ease of Use
I preferred brands that come with clear instructions, mixing tools, and applicator brushes. Some brands offer kits that include everything needed, which makes the process easier, especially if you’re doing it at home.
7. Price vs. Quality
While I didn’t want to compromise on quality, I also kept an eye on my budget. Some premium brands cost more but offer better results and less damage. I recommend balancing cost with reviews and ingredient quality.
8. Availability and Customer Support
I chose brands that are easily available online or in stores and have good customer service. This way, if I had questions or concerns, I could get help quickly.
Final Thoughts
Going platinum white is a commitment, but with the right brand and care, it’s absolutely achievable. My top tip is to do a strand test before full application and always follow up with deep conditioning treatments. Brands like Wella Koleston Perfect, L’Oréal Feria, and Arctic Fox’s semi-permanent platinum shades worked best for me, balancing colour vibrancy and hair health.
I hope my guide helps you find your perfect platinum white hair colour brand!
Author Profile
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I’m Jessica Maloney, the writer behind helenamulkerns.com. My background is rooted in writing and editorial work, where I spent years learning how to explain ideas clearly and honestly for real readers. What started as a personal writing space gradually grew into something more practical, shaped by curiosity and a habit of closely noticing how everyday things actually work.
Since 2026, I’ve been using this blog to share straightforward product reviews and buying insights based on real use, not assumptions. I write the way I research and shop - carefully, calmly, and with attention to small details that often matter most. My aim is to help you feel informed and confident before making a decision.
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