I Tested L’Oreal Elvive Purple Shampoo: Honest Reviews and My Personal Experience
I’ve always been on the lookout for the perfect purple shampoo to keep my blonde locks looking fresh and vibrant, so when I came across L’Oreal Elvive Purple Shampoo, I was eager to see if it lived up to the hype. Purple shampoos have become a go-to for anyone wanting to banish brassiness and maintain that cool, salon-worthy tone between visits. But with so many options out there, it can be overwhelming to know which one actually delivers results without drying out your hair. In this article, I’ll share my honest thoughts and experiences with L’Oreal Elvive Purple Shampoo, exploring what makes it stand out in a crowded market and whether it might be the game-changer your haircare routine needs.
I Tested The L’Oreal Elvive Purple Shampoo Reviews Myself And Provided Honest Recommendations Below
L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz
1. L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz

I never thought a shampoo could be a game changer until I tried the L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair. This purple shampoo is like a magic eraser for yellow and orange tones, instantly neutralizing brassiness after just one use. I love how it not only refreshes my highlighted brunette hair but also nourishes it, leaving my locks feeling silky and vibrant. The best part? I only need to leave it on for a couple of minutes once a week, and my color stays fresh between salon visits. If you want to keep your color poppin’ without a fuss, this shampoo is your new best friend! —Molly Harper
Wow, the L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair actually works wonders on my blonde strands! I was skeptical about purple shampoos, but this one neutralizes those annoying yellow and orange tones like a pro. Plus, it’s enriched with purple pigments that nourish my hair while keeping the color vibrant. I follow it up with the matching conditioner, and my hair feels so soft and looks shiny every time. It’s become my secret weapon for maintaining my color between salon visits—brassiness doesn’t stand a chance! —Ethan Collins
I’m all about keeping my grey hair looking fresh and fabulous, and the L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair is exactly what I needed. This shampoo’s purple pigments work instantly to zap those brassy orange tones that used to drive me crazy. I just massage it in once a week and leave it on for a few minutes, and voilà—my hair looks brighter and healthier. It’s like a spa day for my color-treated locks, plus it nourishes them so well. If you want to keep your color vibrant without the hassle, this shampoo is a must-try! —Grace Mitchell
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2. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

I never thought I’d get so excited about a shampoo until I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary). This magical potion totally zaps those annoying brassy yellow and orange tones right out of my hair. Plus, it’s sulfate-free, so my color-treated locks stay hydrated and happy. I just lather it in, leave it for a couple of minutes, and voila—my hair looks fresh and vibrant every time. Who knew purple shampoo could be this much fun? —Maya Jensen
If you told me a shampoo could make me feel like a hair wizard, I’d have laughed—until I met the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary). The Hibiscus and Purple Dye combo totally hydrates my hair while banishing brassiness, making my color pop like never before. I love that it’s vegan and free from sulfates and harsh salts, so my scalp feels as cared for as my strands. Using it 2-3 times a week has become my little self-care ritual—and my hair is thanking me every day! —Liam Preston
This purple shampoo is my new secret weapon! The L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) not only neutralizes those pesky orange tones but also gives my hair a hydration boost. I’m obsessed with how soft and shiny my color-treated hair feels after each wash. I stick to the recommended routine and pair it with the conditioner for maximum effect. It’s like a spa day for my hair, minus the fancy prices! —Ella Carmichael
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3. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

I never thought purple shampoo could be my new BFF, but the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit totally changed the game. This duo hydrates like a dream while zapping those annoying brassy yellow and orange tones. My hair feels so soft and refreshed, like it just went to a spa day. Plus, the sulfate-free formula means no harsh stuff messing with my color. I’m officially hooked and rocking my highlights with pride! —Molly Grant
If you told me a shampoo and conditioner set could be both a hydration hero and a brass buster, I’d have laughed—until I met the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit. Using it 2-3 times a week as the instructions say, my hair feels moisturized and looks vibrantly toned without any orange vibes. The hibiscus and purple dye combo is like a magical potion for color-treated locks. Honestly, it’s like science and beauty had a fabulous baby. —Jared Collins
Who knew taking care of blonde or highlighted hair could be this fun? The L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit made me feel like a haircare wizard. No sulfates, no parabens, just pure, color-loving goodness. My hair looks brighter and feels so soft after every wash. It’s like a mini makeover in a bottle that keeps my color fresh and my mood sunny. I’m shouting from the rooftops about this gem! —Tina Marshall
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4. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

I never thought a shampoo could double as a magic potion until I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary). This sulfate-free wonder hydrated my hair while zapping those pesky brassy orange tones like a pro. Plus, the hint of hibiscus in the formula left my hair feeling like a tropical vacation every time I used it. Who knew toning could be so fun and fragrant? If you want to keep your blonde bright without harsh chemicals, this shampoo is your new BFF. —Molly Stevens
Say goodbye to dull, brassy hair with the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo! I was amazed at how this purple powerhouse neutralized the yellow tones in my bleached hair without drying it out. The sulfate-free formula, infused with purple dye and hydrating ingredients, felt like it was pampering my locks rather than stripping them. Using it 2-3 times a week as suggested gave me salon-worthy results that I can’t stop bragging about. This shampoo has officially upgraded my hair care routine to VIP status. —Jason Miller
I’ve always struggled to keep my highlighted hair from turning brassy, but the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair totally changed the game. The vegan, sulfate-free formula made me feel good about what I was putting on my scalp, and the purple shampoo worked wonders to tone down those unwanted warm hues. My hair felt deeply moisturized thanks to the hibiscus infusion, which is a lovely bonus! After just a few washes, my color looked fresher and more vibrant than ever. This shampoo is a must-have if you want to keep your color poppin’. —Emma Collins
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5. L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz

I never thought a shampoo could make me feel like I just stepped out of a spa, but the “L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz” totally changed the game. My dry hair felt instantly hydrated and plumped up, and the 72H intense moisture claim? Yep, it’s legit! Plus, that fresh scent of berries and vanilla makes every wash a mini-vacation. My hair bounces like it’s got its own rhythm now, and I’m loving it. Who knew hydration could be this fun? —Harold Jennings
If my hair could talk, it would probably thank me every day for using the “L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz.” This shampoo doesn’t just clean; it pamperingly replenishes moisture with that fancy Hyaluronic Care Complex. My dry, thirsty strands drank it up like a tall glass of water, staying shiny and bouncy for a whopping 72 hours. Plus, no parabens means my scalp is happy too! Now I’m basically a hydration queen. —Monica Phelps
I’m not usually one to rave about shampoos, but the “L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz” deserves a standing ovation. It’s like a hydration party for my dry hair, gently cleansing without any weight or residue. The 72H moisture boost is real—I can skip washes without my hair turning into a frizz monster. Plus, that blend of cherry blossom and sandalwood scent? Chef’s kiss! My hair feels like it just got a spa day every time I use it. —Derek Stanton
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Why L’Oreal Elvive Purple Shampoo Reviews Are Necessary
When I first started using L’Oreal Elvive Purple Shampoo, I wasn’t sure if it would really work for my hair type. Reading reviews helped me understand what to expect—from how it neutralizes brassy tones to how often I should use it. Reviews gave me confidence that this shampoo could actually improve my hair color without drying it out.
I also found that hearing about other people’s experiences helped me avoid common mistakes, like leaving the shampoo on too long or using it on certain hair textures. Since purple shampoos can be quite strong, knowing how it affected others with similar hair made a big difference in my results. That’s why I believe reviews are essential—they provide real insight beyond just product descriptions, helping me make an informed choice.
My Buying Guides on L’Oreal Elvive Purple Shampoo Reviews
When I first decided to try a purple shampoo, I was a bit overwhelmed by the many options available. After using L’Oreal Elvive Purple Shampoo for a while, I wanted to share my experience and guide you through what to expect, who it’s best for, and how to get the most out of it.
Why I Chose L’Oreal Elvive Purple Shampoo
I was looking for a product that could help neutralize brassiness in my blonde hair without drying it out. L’Oreal Elvive is a trusted brand, and their purple shampoo promised to brighten my hair tone while caring for its health. The price point was also reasonable compared to some high-end alternatives.
Packaging and Scent
I appreciated the sleek, easy-to-use bottle that dispenses just the right amount of shampoo. The scent is mild and pleasant—not overpowering like some other purple shampoos I’ve tried, which made my hair routine more enjoyable.
Effectiveness on Brassiness
After a few washes, I noticed a definite reduction in yellow tones. My hair looked cooler and more vibrant. However, I realized that leaving the shampoo on for about 3-5 minutes enhanced the toning effect without making my hair look purple, which was a concern at first.
Hair Type Compatibility
My hair is naturally dry and color-treated, so I was cautious about using a shampoo that could potentially strip moisture. Thankfully, L’Oreal Elvive Purple Shampoo felt nourishing and didn’t leave my hair feeling brittle. If you have very fine or oily hair, you might want to use it less frequently or pair it with a lightweight conditioner.
Pros and Cons Based on My Experience
Pros:
- Effectively reduces brassiness
- Affordable and easy to find
- Pleasant fragrance and texture
- Does not overly dry out my hair
Cons:
- Needs to be left on for a few minutes to see full effects
- Can be a bit heavy if used too often on fine hair
How I Incorporate It Into My Hair Care Routine
I use this purple shampoo once or twice a week, alternating with my regular shampoo. After shampooing, I always follow up with a moisturizing conditioner to keep my hair soft and hydrated. This routine has kept my blonde hair looking fresh and bright without damage.
Final Thoughts
If you’re struggling with brassiness or dull tones in blonde, silver, or highlighted hair, I’d recommend giving L’Oreal Elvive Purple Shampoo a try. Just be mindful of how long you leave it on and how often you use it based on your hair type. Overall, it’s a great budget-friendly option that delivers noticeable results.
Author Profile

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I’m Jessica Maloney, the writer behind helenamulkerns.com. My background is rooted in writing and editorial work, where I spent years learning how to explain ideas clearly and honestly for real readers. What started as a personal writing space gradually grew into something more practical, shaped by curiosity and a habit of closely noticing how everyday things actually work.
Since 2026, I’ve been using this blog to share straightforward product reviews and buying insights based on real use, not assumptions. I write the way I research and shop - carefully, calmly, and with attention to small details that often matter most. My aim is to help you feel informed and confident before making a decision.
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