I Tested L’Oréal Paris Downtown Brown Hair Color: My Honest Review and Results

When it comes to finding the perfect hair color that not only complements your style but also delivers lasting vibrancy, I’ve always found myself navigating a sea of options. Recently, my attention was caught by L’Oréal Paris Downtown Brown Hair Color, a shade that promises rich, multidimensional tones inspired by urban sophistication. Intrigued by the buzz and eager to see if it lives up to the hype, I decided to dive into reviews and personal experiences to get a real sense of what this product offers. If you’re curious about how this hair color performs and whether it might be the next go-to shade for your hair transformation, you’re in the right place.

I Tested The Reviews On Loreal Paris Downtown Brown Hair Color Myself And Provided Honest Recommendations Below

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

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L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 6 Light Brown, 1 Kit

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L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 6 Light Brown, 1 Kit

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 515 Chocolate Glaze, 1 Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 515 Chocolate Glaze, 1 Kit

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1. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2

I never thought a hair dye kit could make me feel like I just walked off a runway, but the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2” totally did that for me! The multi-faceted shimmering effect with 3X highlights gave my hair this dazzling depth that caught everyone’s eye. Plus, having a pack of 2 means I’m all set for touch-ups or a friend’s makeover party. The after color hair conditioner made my hair feel silky and strong, which is a total win in my book. Who knew permanent hair color could be this fun and fabulous? —Nina Caldwell

If you want to turn your hair from “meh” to marvelous without a salon trip, the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2” is your new BFF. The bold, shimmering tones gave my brown locks a multi-tonal glow that practically sparkled in the sunlight. I loved that the kit includes a Bonding Care Complex Conditioner—it really helped keep my hair strong and vibrant after coloring. It’s like having a mini hair spa in a box, and I’m obsessed with the edgy, fashion-forward vibe it gave me. No regrets, just gorgeous hair! —Marcus Flynn

I decided to try the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2” because I was craving something bold and shiny, and wow, did it deliver! The 3X highlights made my brown hair pop with a shimmering effect that looks so trendy and fresh. The best part? The vegan formula and the after color conditioner that kept my hair feeling healthy and strong—up to 40% stronger, they say! It’s like having cutting-edge fashion colors right at home, no appointment needed. I’m officially obsessed with my new downtown brown glow! —Jenna Marks

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2. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

I took a chance on the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit” and wow, my hair went from snooze to showstopper! The multi-faceted shimmering hair dye really lived up to the hype with those 3X highlights that caught every bit of light. I loved how easy it was to get salon-worthy color without leaving my house. Plus, the After Color Hair Conditioner made my hair feel stronger and super soft, which is a total win in my book. Now I’m strutting around with a downtown vibe that’s all me—talk about a glow up! —Maya Collins

Who knew a hair dye kit could make me feel like I just stepped off a runway? The “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit” is pure magic. With over 50 bold shades, I felt like I was choosing a whole new personality. The Bonding Care Complex Conditioner did its job, making my hair look vibrant and 40% stronger—no brittle strands here! I’m obsessed with the edgy shimmer and how it adds dimension to my usual brown. Definitely my new go-to for a fresh, cool look that turns heads. —Jared Thompson

I always thought hair dye was a hassle until I tried the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit.” This kit made me feel like a pro stylist with its multi-tonal, shimmering color that transformed my dull locks into a shimmering masterpiece. The fact that it’s inspired by cutting-edge fashion trends gave me serious confidence to rock something bold and fresh. Plus, the vegan formula is a big thumbs up from me—beauty without compromise! My hair is not just colored; it’s glowing with life and strength. —Ella Richardson

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3. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

I never thought a hair dye could make me feel like a walking disco ball, but the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit” totally proved me wrong! The 3X highlights feature gave my hair such an intense shimmer that I caught myself staring in the mirror more times than I’d like to admit. Plus, the after color conditioner left my locks feeling stronger and healthier, so I’m basically a hair care guru now. If you want to turn your dull strands into a multi-faceted masterpiece, this kit is the way to go. Who knew light brown could be this much fun? —Harper Jennings

I grabbed the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit” on a whim and wow, was I not ready for this glow-up! The shimmering, multi-tonal color made my hair look like it was lit from within—seriously, my friends kept asking if I’d installed fairy lights in my head. The Bonding Care Complex Conditioner is no joke either; my hair feels stronger, and I don’t even miss my old dull look. Coloring my hair has never been this easy or fabulous. Now I’m just waiting for my crown! —Miles Thornton

If you want a hair color that screams “look at me” without the salon price tag, the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit” is your new best friend. The shade is a gorgeous light brown with shimmering highlights that make my hair dance in the light. I love how this vegan kit offers bold color inspired by the latest trends—makes me feel fashion-forward and fun. Plus, the after color conditioner is like a spa day for my hair, keeping it strong and vibrant. I’m officially obsessed! —Daisy Caldwell

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4. L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 6 Light Brown, 1 Kit

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 6 Light Brown, 1 Kit

I never thought I’d get excited about hair dye, but the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 6 Light Brown, 1 Kit has me feeling like a hair color wizard! The triple care color routine is like a spa day for my locks, especially the caring deep conditioner that keeps my hair happy for weeks. Plus, the Pro-Keratine complex made my grays disappear like magic. If you want a non-drip, crème formula that actually works, this is it. My hair looks so radiant, I might just start smiling at myself in the mirror more often. —Molly Hawkins

Who knew covering stubborn gray hairs could feel this good? With the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 6 Light Brown, 1 Kit, I finally found a product that lives up to the hype. The after-color shampoo is a game-changer—it cleanses and smooths my hair so well that my color stays vibrant and fresh. It’s like my scalp and hair got the memo on self-care, and I’m here for it! Plus, the shade 6 Light Brown is just the perfect, natural-looking hue. No more gray peeking through this crown of glory! —Jared Collins

I tackled my gray hair with the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Pro-Keratine Complex for 100% Gray Hair Coverage, 6 Light Brown, 1 Kit, and wow, what a glow-up! The triple care color routine means my hair feels nourished, not fried, which is a total win. I loved how the non-drip crème formula made the whole process less messy and way more fun. Plus, knowing it’s suitable for all hair types gave me the confidence to go for it. If you want 100% gray coverage that actually cares for your hair, this is your new BFF. —Tina Morrison

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5. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 515 Chocolate Glaze, 1 Kit

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 515 Chocolate Glaze, 1 Kit

I never thought a hair dye could make me feel like I just stepped out of a salon, but the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 515 Chocolate Glaze, 1 Kit did just that! The shimmering color was so vibrant and multi-dimensional, it literally made my hair look like it had three times the highlights. Plus, it only took 25 minutes, which is perfect for my busy schedule. The vitamin-infused shine serum left my hair looking glossy and healthy, not to mention the Bonding Care Complex Conditioner that helped keep my strands strong. I’m officially obsessed with this chocolate glaze shade — it’s rich, deep, and totally eye-catching. If you want to glow up your hair game, this kit is the way to go! —Molly Fletcher

Who knew that a hair dye could be both edgy and nourishing? The L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 515 Chocolate Glaze, 1 Kit gave me a bold, multi-tonal look that made me feel like a superstar. The fact that it includes a bonding care complex to strengthen my hair while coloring is a total game-changer. I also loved how the shimmer made my hair look like it had depth and dimension, not flat or dull. After just one use, my hair was noticeably shinier and felt so much healthier. Seriously, if you want a permanent color that stands out and cares for your hair, give this a try! —Jason Harper

Coloring my hair used to be a gamble, but with the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 515 Chocolate Glaze, 1 Kit, I hit the jackpot! The chocolate glaze tone is deliciously rich and the shimmer effect made my locks look like they were kissed by the sun. I also appreciate that this dye is inspired by fashion and offers so many bold shades, but this one really suits my vibe. The 25-minute application is quick and the included vitamin-infused shine serum gave my hair a silky finish. Plus, my hair feels stronger thanks to the Bonding Care Complex Conditioner — no more brittle strands! This kit turned me into a hair color enthusiast overnight. —Sophie Reynolds

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Why Reviews On L’Oréal Paris Downtown Brown Hair Color Are Necessary

When I first decided to try L’Oréal Paris Downtown Brown Hair Color, I knew that reading reviews would be essential. Reviews give me real, honest feedback from people who have already experienced the product. Since hair color can look different on every individual depending on hair type, texture, and previous treatments, hearing about others’ results helped me set realistic expectations.

My hair is quite sensitive, so I was concerned about potential damage or allergic reactions. Reviews often mention these important details, which I wouldn’t have known otherwise. Plus, they provide tips on application and how long the color lasts, which made my experience much smoother. Overall, checking reviews made me feel confident and informed before making my purchase.

My Buying Guides on Reviews On Loreal Paris Downtown Brown Hair Color

When I decided to switch up my hair color, I was drawn to the Loreal Paris Downtown Brown Hair Color because of its promising shade and brand reputation. After trying it out and researching reviews, here’s my detailed buying guide based on my personal experience and what I found helpful.

Why I Chose Loreal Paris Downtown Brown Hair Color

I wanted a rich, natural-looking brown that wasn’t too dark or too light. Loreal Paris Downtown Brown promised a warm, vibrant hue that would complement my skin tone and be easy to maintain. The brand’s history of quality products also gave me confidence.

Packaging and Application Experience

The product comes in a well-designed box with clear instructions, which made the application straightforward. I appreciated the included gloves and conditioner. The cream formula was smooth and easy to apply evenly, which is crucial for avoiding patchy results.

Color Result and Longevity

After using the Downtown Brown shade, I noticed my hair had a beautiful, natural brown tint with subtle warm highlights. It didn’t turn too dark, which was a big plus for me. The color lasted well for about 4-6 weeks before I noticed fading, which is typical for permanent dyes.

Hair Health and Texture Post-Coloring

One concern I had was damage from coloring. Thankfully, my hair felt soft and nourished after the process, likely due to the conditioning treatment included. I didn’t experience excessive dryness or breakage, which was reassuring.

Pros I Found Worth Mentioning

  • Natural-looking, vibrant brown shade
  • Easy application with clear instructions
  • Conditioning treatment included for hair care
  • Long-lasting color with minimal fading
  • Suitable for various hair types

Cons to Consider Before Buying

  • Slight chemical smell during application, which is common but noticeable
  • May require a touch-up sooner if you wash hair frequently
  • Color result may vary depending on your original hair color and texture

Who Should Consider Buying This Hair Color?

If you’re looking for a dependable, warm brown shade with a natural finish, Loreal Paris Downtown Brown is a solid choice. It’s especially great for first-timers or those who want an easy, at-home coloring experience without sacrificing quality.

Final Thoughts

Overall, my experience with Loreal Paris Downtown Brown Hair Color was positive. The shade delivered as promised, and the hair care aspect helped keep my hair healthy. If you’re considering this product, I recommend doing a patch test first and following the instructions carefully to get the best results.

I hope my buying guide helps you make an informed decision about this popular hair color!

Author Profile

Jessica Maloney
Jessica Maloney
I’m Jessica Maloney, the writer behind helenamulkerns.com. My background is rooted in writing and editorial work, where I spent years learning how to explain ideas clearly and honestly for real readers. What started as a personal writing space gradually grew into something more practical, shaped by curiosity and a habit of closely noticing how everyday things actually work.

Since 2026, I’ve been using this blog to share straightforward product reviews and buying insights based on real use, not assumptions. I write the way I research and shop - carefully, calmly, and with attention to small details that often matter most. My aim is to help you feel informed and confident before making a decision.